Hi there! I’m Khushi Shah, a Graphic Designer based in Pune, India. I studied at MIT Institute of Design and am currently working as a UI Designer at Persistent Systems since July 2016.

I have worked in the fields of UI/UX design, Visual Brand Design, Corporate Identity Design and Publication Design on the job and during my industry internships.

I come from a studio-based design culture, where hands-on work is considered as important as the underlying theory. Design to me is not just out-of-the-box thinking, but a means of problem-solving that follows a systematic process in order to reach the desired outcome. 

I believe that in the industry, a designer cannot work in isolation, and has to be an effective collaborator across various teams while co-ordinating with different stakeholders. As a socially responsible designer and strategist, I aspire to motivate myself and others in my team to practice ethical design that questions the ‘why’ behind any given project, than merely the ‘how.’ 

 

When I’m not obsessing over the details of my work, I’m traveling, doing hand-lettering, running or practicing yoga. I love exploring the outdoors and engaging in adventurous  activities. Below are a few snapshots from my life!

Roopkund Summit
Roopkund Summit

Our victory pose after finally making it to the frozen Roopkund lake in the Himalayan Range, at 16,499 feet.

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Biking in Bali
Biking in Bali

Cycling through the beautiful rice terraces with the locals.

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Hand Lettering
Hand Lettering

A quote from my all-time favourite TV series, Sherlock.

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Volunteering at Akanksha Foundation
Volunteering at Akanksha Foundation

Making some study aids for fifth graders.

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Personalized Notebook
Personalized Notebook

Custom hand lettering on a plain black notebook.

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Scuba Diving
Scuba Diving

Completely mesmerized by the colours and patterns that I saw underwater during my first dive.

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Brush Lettering
Brush Lettering

Mixing ink colors and adding embellishments.

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Graduation Show
Graduation Show

My work displayed at the MIT Institute of Design Grad Show 2016.

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Exploring Hampi
Exploring Hampi

Riding through the ancient ruins of Hampi, a UNESCO World Heritage Site on a rickety two-wheeler.

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A Song of Ice and Fire
A Song of Ice and Fire

Wise words by George R. R. Martin.

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Leh - Ladakh
Leh - Ladakh

A thrilling and scenic ride through the winding roads of the mountainous Ladakh region.

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Daily inspiration
Daily inspiration

Hand-lettered quote for the day.

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Boating in the Tungabhadra River
Boating in the Tungabhadra River

River crossing in a coracle - a small, lightweight boat made of wickerwork.

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Trekking through the Meadows
Trekking through the Meadows

Trek through the lush meadow, Ali Bugyal in Uttarakhand. It was a relief to finally get a view of our camp-site (the tiny blue tents) after a long, tiring day.

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Befriending Monkeys
Befriending Monkeys

Feeding some monkeys at a monkey forest in Ubud.

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River Crossing
River Crossing

Crossing a tributary of the Zanskar River in Ladakh.

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Photography

Here are some shots I clicked as a novice photographer!

Product Photography
Nature Photography
Nature Photography
Monument Photography
Nature Photography
Studio Photography
Product Photography
Nature Photography
Portrait Photography