Hi there! I’m Khushi Shah, a Graphic Designer based in Pune, India. I studied at MIT Institute of Design and am currently working as a UI Designer at Persistent Systems since July 2016.
I have worked in the fields of UI/UX design, Visual Brand Design, Corporate Identity Design and Publication Design on the job and during my industry internships.
I come from a studio-based design culture, where hands-on work is considered as important as the underlying theory. Design to me is not just out-of-the-box thinking, but a means of problem-solving that follows a systematic process in order to reach the desired outcome.
I believe that in the industry, a designer cannot work in isolation, and has to be an effective collaborator across various teams while co-ordinating with different stakeholders. As a socially responsible designer and strategist, I aspire to motivate myself and others in my team to practice ethical design that questions the ‘why’ behind any given project, than merely the ‘how.’
When I’m not obsessing over the details of my work, I’m traveling, doing hand-lettering, running or practicing yoga. I love exploring the outdoors and engaging in adventurous activities. Below are a few snapshots from my life!
Our victory pose after finally making it to the frozen Roopkund lake in the Himalayan Range, at 16,499 feet.
Cycling through the beautiful rice terraces with the locals.
A quote from my all-time favourite TV series, Sherlock.
Making some study aids for fifth graders.
Custom hand lettering on a plain black notebook.
Completely mesmerized by the colours and patterns that I saw underwater during my first dive.
Mixing ink colors and adding embellishments.
My work displayed at the MIT Institute of Design Grad Show 2016.
Riding through the ancient ruins of Hampi, a UNESCO World Heritage Site on a rickety two-wheeler.
Wise words by George R. R. Martin.
A thrilling and scenic ride through the winding roads of the mountainous Ladakh region.
Hand-lettered quote for the day.
River crossing in a coracle - a small, lightweight boat made of wickerwork.
Trek through the lush meadow, Ali Bugyal in Uttarakhand. It was a relief to finally get a view of our camp-site (the tiny blue tents) after a long, tiring day.
Feeding some monkeys at a monkey forest in Ubud.
Crossing a tributary of the Zanskar River in Ladakh.
Photography
Here are some shots I clicked as a novice photographer!